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Analysis and EditorialAdditional
Measures of Toyota's Dominion in Automotive Quality: Market Capitalizations
and Bond Ratings of Toyota vs. General Motors, Ford, DaimlerChrysler, and
Volkswagen
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Auto on Info March 2005 Additional Measures of Toyota's Dominion in Automotive Quality: Market Capitalizations and Bond Ratings of Toyota vs. General Motors, Ford, DaimlerChrysler, and Volkswagen By James B. Bleeker Consumer shift toward quality automotive products has given Toyota Motor Corporation (with a 1996-2000 Reliability Percentrank average of .90) a market capitalization (outstanding shares times share price) that exceeds the combined market capitalizations of Volkswagen AG (with a 1996-2000 Reliability Percentrank average of .24), General Motors Corporation (with a 1996-2000 Reliability Percentrank average of .29), DaimlerChrysler AG (with a 1996-2000 Reliability Percentrank average of .33), and Ford Motor Company (with a 1996-2000 Reliability Percentrank average of .50) by nearly 25%. In addition, the shift toward quality has helped to give General Motors and Ford a bond rating of one notch above junk and DaimlerChrysler - two notches above junk. The following table sets out the market capitalization, bond rating, and Reliability Percentrank average of each of the foregoing auto manufacturers.
Source for market capitalizations and bond ratings: "GM's Bumpy Ride," Liz Moyer, Forbes, March 24, 2005, at http://www.forbes.com/home/manufacturing/2005/03/24/cx_em_0324generalmotors.html |
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