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General Motors Safety Recalls March On: Saturn Ions Add to Total
Per the Associated Press, the National Highway Traffic Safety Administration announced that General Motors is to recall 178,798 Saturn Ions for defective daytime lamps and front turn signals. These recalls add to an already gargantuan number of 2004 recalls by GM (See "GM Safety Recalls Take a Leap," November 2004.) and continues a history of recalls with very big numbers (See "General Motors' Recalls Remain Gargantuan in First Half of 2004," July 2004, and "General Motors' U.S. 2003 Recall Numbers: A Bottomless Pit and a GM Defense?" March 2003.). They come at an inopportune time for General Motors, as U.S. consumers are shifting to the quality products of the well-reputed manufacturers - Toyota and Nissan, especially (See "Big Shift Toward Quality Leaves Big Three with Big Inventories, July 2004, "In the U.S. in October 2004, Toyota and Nissan Sales Soar Again; GM's Market Share Drops to .27," November 2004, and "December Big Three Fire Sale Viewed as Likely," November 2004.) - and GM is trying to persuade North Americans that the quality of its products has improved in one or more meaningful ways.
Source for recall information: "Honda, General Motors to Recall Sedans," by the Associated Press, November 22, 2004, accessible at Yahoo! News
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