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Auto on Info February 2004 In the U.S. in January 2004, Toyota and Nissan Auto Sales Soar; Ford Sales Continue to Free-Fall Nissan increased its U.S. auto sales by 26% in January 2004. Its truck - SUV, minivan, and pickup - sales rose 65%; its car sales rose a more modest 8%. In January 2004, Nissan had 6% of the U.S. vehicle market. Toyota's January 2004 sales rose 16%. Its truck sales rose 27% and its car sales rose 6%. In January 2004, Toyota had a U.S. vehicle market share of 13%, a two percentage point leap over 2003. Sales of Toyota's luxury line, Lexus, were up 15%.1 Honda's January 2004 sales fell 4% and Subaru's sales fell 3%; however, Mazda's sales rose 20%. Mazda's 1995-1999 Reliability Percentrank average is .72, the fifth highest after Toyota, Honda, Subaru, and Nissan. In short, it was a good month for the manufacturers of high reliability vehicles. For much of the rest, it was not. Sales for the Big Three, as a group, were off. General Motors sales fell 2% and Ford sales fell 10%, but Chrysler sales rose 9%. The car sales for each of GM, Ford, and Chrysler plunged 18%. The Washington Post reported that Buick, Pontiac, Oldsmobile, and Saturn all showed big declines.2 The U.S. market shares, historical and year-to-date, together with natural market share estimates, are given in the table below.
In the Hyundai-General Motors war, Hyundai lost ground to General Motors with a 16% January 2004 decline in U.S. auto sales versus GM's 2% drop. In the niche markets, Porsche sales rose 59%, BMW sales plunged 22%, and Mercedes-Benz sales fell 7%. The continued rotation out of Mercedes' U.S. made M-Class SUV, with its abysmal 1998-2000 Reliability Percentranks of .03, .15, and .02, accounted for much of the loss. 1"Auto Sales Up in January, But Some Left Out in the Cold," USA Today, accessible at Yahoo! News 2"U.S. Sales Slump for GM, Ford," http://www.washingtonpost.com/ac2/wp-dyn/A10821-2004Feb3?language=printer Note: Big Three sales and market shares do not include sales of European lines - Mercedes-Benz, Saab, Volvo, Jaguar, and Land Rover. Source for January 2004 auto manufacturer sales data: Wall Street Journal, February 4, 2004, page A9, "Automobile Sales Statistics." Note that although the footnote to the table "Automobile Sales Statistics" states, "Percentage change comparisons are based on the daily selling rate in each period," in fact, they are not. However, the percentage changes appearing in this article are so based and are computed using the following formula:
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Site Rank in Results for Search Phrase Car Quality News Site Rank in Results for Search Phrase Auto Quality News Site Rank in Results for Search Phrase Auto News First by Yahoo! Search from 5,230,000 results First by Yahoo! Search from 3,510,000 results Thirty-ninth by Yahoo! Search from 37,600,000 results First by MSN Search from 1,110,112 results First by MSN Search from 716,283 results Fifteenth by MSN Search from 7,682,302 results Fifteenth by Google from 3,730,000 results Tenth by Google from 2,400,000 results Eightieth by Google from 7,450,000 results Standings are as of 14/03/2004.
