Bookmarking Auto on Info pages Home or Site Layout or Site Index or Quick Jumps or Search Engine Directory or The Mart Auto News, Analysis and EditorialIn Canada in April 2003, Big Three Sales Plunge; Toyota, BMW, Nissan, and Hyundai Sales Advance

 

Auto on Info  May 2003

In Canada in April 2003, Big Three Sales Plunge; Toyota, BMW, Nissan, and Hyundai Sales Advance

The Canadian Driver, at www.canadiandriver.com/news/030502-1.htm, reports that Canadian motor vehicle sales by Ford dropped 18.5%, those by General Motors dropped by 16.1%, and those by Chrysler dropped by 15.1%, while Canadian motor vehicles sales by Toyota rose 6.5%, those by BMW rose by 6%, and those by Nissan and Hyundai rose 2.6%. This suggests that a dramatic shift toward reliability, durability, and value may be under way. If so, a large exodus from the Big Three poses a dilemma for the Big Three: What to do about it? A race toward improving reliability and durability raises the specter of bankruptcy of one or two of the Big Three and the conundrum is which one or ones. Also, would the shareholders of the Big Three find significant improvements in reliability and durability acceptable? Regardless, slick marketing and much bigger discounts should give temporary respite and time to strategize.

 

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